The composition and colour of the logo are simple, blue and waves are used to represent seas, leaves across the waves comprise the history, soup noodles with fish balls as well as dolphins (light-coloured part) highlight the abbreviation of Southern District “SD”.

雕塑則以較抽象的形式表達，用「S.D」連繫了各種香港仔的特色。作品以海灘為基礎，用鐵線造的立體大小手，代表不同的人均出力承拓社區，讓南區得以持續發展。

Abstract way is used to present the idea in making the sculpture. The letters “S” and “D” are used to link with different characteristics of Aberdeen. Beach is the basic foundation of the creative work, the wire-made three dimensional hands represent the idea of being devoted to the society in order to make Aberdeen becomes a sustainable district.

The poster depicts the nightfall of Aberdeen typhoon shelter and shows the beautiful scenery of Jumbo Kingdom after the lights’ on. We use personification to act out some symbolic animals in Ocean Park. We use various colour and plentiful pictures to represent the peaceful and joyful nature of Southern District.